Thursday, 8 April 2010
A book a week in 2010: Who Moved My Cheese? by Dr Spencer Johnson
I really like cheese. We have a fridge full at the moment. Stilton, brie, cheddar, cream cheese and parmigiana.
Don't you dare touch it though. It's all for me. And I'm staying here until it's gone.
I'm not sure what I'll do after that. Perhaps I should stay put? Wait for someone else to fill my fridge with cheese? There's a risk I may lose a bit of weight. Perhaps make myself a bit ill. I suppose I could always have a wander round to see if there's any more cheese lying around.
If only I'd thought about looking for more when it started to run out. If only I'd got myself down to the local farmer's market to stock up. If only...
This is a parable. It involves people, mice and cheese. It's a tale of four kinds of people.
1. Those that anticipate change.
2. Those who spring into action when they realise there is change.
3. Those that are threatened by change as they fear it will be for the worse.
4. Those who eventually adapt and see how change could be for the better.
I'd like to think I'm a mix of 1 and 2. But in the real world, I'm probably more of a 4. But who says I won't be able to change my perspective?
This would have been revolutionary when it was first published in 1998. It's rumoured to have sold over 24 million copies worldwide and is still stocked in quantity in Foyles St Pancras (as of this afternoon).
The concept of embracing change has never been more pertinent for publishing. What Dr Johnson also recognises is the need to embrace all four perspectives so you can work through change effectively.